Feb 19
23
The folks at RankRanger came out with a study around Google’s featured snippets that shows that on average a featured snippet from a specific site will only be swapped out with a different site but it is rare for it to be swapped out to a third site. Even more, the dominant URL will show 77% of the time, as opposed to the second URL.
Read more from the original source:
Study: Google Featured Snippets Are More Consistent Than I Thought